Your Website Isn’t a Portfolio — It’s a Decision-Making Tool

January 1, 2026 31 minutes ago 5.3K Comments Your Website Isn’t a Portfolio — It’s a Decision-Making Tool Most coaches treat their website like a portfolio — a place to display services, certifications, and photos.But a high-performing website isn’t meant to impress. It’s meant to help visitors make a decision. At AurivioWP, I build brand-led, […]