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Google Ads Manager
Project Overview
The Confidence Reset is a full demo website created for a first-time life coach seeking to establish a professional online presence. The goal was to design a website that not only looks polished and welcoming but also converts visitors into paying clients
This project demonstrates how thoughtful layout, clear messaging, and strategic CTAs can guide potential clients through a coach’s offerings, showcase credibility, and encourage bookings — even for someone launching their first website.
Objectives
The primary objectives for this campaign were:
- Build a professional online presence from scratch
- Highlight the coach’s signature program and additional services
- create a clear path for visitor to book session or get in touch
- Use visuals, testimonials, and structured content to build trust
Approach
- discovery and understanding
We began by understanding the coach’s goals, target audience, and unique value proposition. This allowed us to craft messaging that resonates and clearly communicates the benefits of her programs.
- Strategic Layout & Wireframing
Next, we planned the website layout to ensure every section serves a purpose: from the hero section that builds trust, to the program sections that showcase offerings, and the testimonials that reinforce credibility.
- Visual Design & Brand Alignment
We chose a clean, calming color palette and typography system to reflect the coach’s personality and the supportive nature of her services. Each visual element — images, cards, and icons — reinforces clarity and confidence.
- Content Structuring & CTA Placement
Content was organized to guide the visitor naturally from introduction to action. Every program description, feature card, and testimonial includes clear calls-to-action to maximize conversions.
- Launch & Optimization
Finally, we built the website in WordPress with Elementor, ensuring responsiveness across devices, fast loading speeds, and seamless navigation. The result is a polished, high-performing website ready to convert visitors into client
Challenge → Solution → Result — The Confidence Reset
- Challenge
The coach had no online presence, making it difficult to showcase her services, establish credibility, or attract clients. Visitors had no clear way to understand her offerings or book sessions, which risked losing potential leads.
- Solution
- Hero section with welcoming imagery and emotional connection
- Signature program section highlighting her main offer
- Feature cards detailing benefits and supporting services
- Philosophy section explaining her unique approach
- Testimonials slider to build credibility
- Booking form & CTA buttons strategically placed to drive conversions
Every section was crafted with intent to guide visitors through the website naturally and help them make confident decisions.
Results
- Visitors can immediately understand the services offered
- Increased trust and authority through testimonials and clear messaging
- Clear path for visitors to book sessions or reach out
- Overall, the website converted curiosity into action, even for first-time visitors
Project Information
Clients: Retail Brand Co.
Categories: E-Commerce
Services: Google Ads Campaign
Address: 123 Street, Suite 300, CA
Date: Aug 08 2024
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